Marketing campaigns of all kinds — email marketing, white papers, webinars and anything else that requires capturing contact information — require a landing page. That’s where Unbounce comes in.
Unbounce helps create high-converting website and campaign pages through its simple, customizable landing page development platform.
If you’re unfamiliar with Unbounce and want to integrate it with your website, here is a quick how-to for creating a landing page for WordPress.
1. The first step is to make sure your WordPress page and the landing page are connected. You can do this by using a redirect. On the page you created for the campaign within WordPress, use a WordPress redirect plugin such as Quick Page / Post Redirect Plugin and activate it to be used on your pages.
2. On the page in your website, you can apply the redirect to the page into Unbounce where you want it to go. Make sure you set it as a 301 Permanent.
3.The URL for the campaign is created in the Unbounce landing page. This is the URL that you will set in WordPress to have it redirect.
4. Now go into the Unbounce page itself. After you set up your dialog box you will need to set up the Goal for the landing page which, in this case is to capture the data.
5. Now this is the important part: setting up the confirmation dialog box. Make sure you set the CLICK ACTION in the right hand menu to Download File and set it to the PDF that you want to be downloaded.
And there you have it! You’ve just set up an Unbounce landing page for your website. Now you’re all set to generate leads and convert website visitors through all your future campaigns.
About Sam Lauron: Sam Lauron is a Communications Associate at Manzer Communications. She supports clients with digital marketing, social media, blogging and tech PR activities. Manzer Communications provides digital PR and marketing services in Austin, Denver and Houston and for any national brands seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.