If you’re like most people, the first things that come to mind when thinking about summer are vacation, beach and relaxation. It’s safe to say that content marketing doesn’t make the cut.

While summer may feel like the time to take a break, content marketing is just as important during the summer as it is during the rest of the year. Creating and generating content that leads back to your business will help raise brand awareness, increase your search engine rankings and ultimately get your brand in front of possible leads.

If you need some motivation, here are some content marketing tips for your summertime strategy.

Stay consistent

The best way to stay fresh on people’s minds is to continue posting content on a regular basis. It takes time for your target audience to recognize your brand, and consistency is key to increasing that recognition. Even if you’re planning on taking a summer vacation, you can easily create content and schedule it ahead of time with the help of your favorite social media managing tool. 

Summer themed

You can use the season to your advantage by tying it into your content marketing strategy. Consider writing a blog post on the “Best business reads for the beach,” or adding some fun summer ideas that incorporate your product or service into your email newsletter. Just like everyone loves pumpkin spice lattes in October because they’re so on theme, staying on theme will make your brand relatable and pique more interest from your audience.

Partner up

Summer is a slow time for everyone. Consider partnering up with another brand with similar goals to create content that both audiences would benefit from. You could do an Instagram giveaway with each other’s products, or could even have them write a guest blog post for the company blog. It’s a win-win for everyone involved!

Guest appearances

Referrals from others are an easy way to get new business. Try to see if you can guest blog for a popular website, or even be a guest on a podcast. It helps your business’ credibility to have others mention or promote you every once in a while. This is what PR pros like to call “earned media” (which PR over Coffee will be covering soon!). 

Recycle

However, if the summer ends up making you too busy to crank out new content every week, at least recycle old content to make sure your content marketing efforts don’t go stale. Repost old videos or reference past blog posts, but try to add in a summer twist so that it makes sense to the current reader.

About Weslie Oeftering: Weslie Oeftering is a student at The University of Texas at Austin and a marketing and PR intern at Swyft. She supports clients with digital marketing, social media, blogging and tech PR activities. Swyft provides digital PR and marketing services in Austin, Denver and Houston and for any national brands seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.