Tag Archives: Austin

Startup Over Coffee is now live!

The folks who brought you PR Over Coffee have released a new startup resource, Startup over Coffee, a map of many entrepreneurial resources available for startups in the Austin, Texas market.

Why Austin? Well, for one thing, we got our start in Austin!

More importantly is Austin’s rapid rise among the nation’s top metro markets to become a dominant player in the world of startup ecosystems. Austin came in at #1 in the CNBC Metro 20: America’s Best Places to Start a Business in August. Austin cracked the top 10 on the 2016 Kauffman Index, which measures the entrepreneurial vitality of the 40 largest metro areas on the country. Austin also hit #1 on the Forbes list of The Cities Creating the Most Technology Jobs 2015.  

One of the most important aspects of the success of Austin’s startup scene? An incredibly diverse, mature startup ecosystem made up of all kinds of businesses, organizations and media.  

Claim your spot on the Startup over Coffee map!

This map is meant to be crowdsourced and maintained by those who make up the Austin startup scene. Regardless of whether you own or operate a coffee shop or coworking space, we want to democratize the map’s content in order to make it as up-to-date as possible.

For any organizations who are already on the map and would like to claim their pin, it’s easy to do. Just follow these steps:

  1. Click your organization’s pin (you must represent the organization to be approved)
  2. Click ‘More Info’
  3. Click ‘Claim Place’
  4. Sign-in (you will need to create a MapMe account)

Any businesses that support the Austin startup scene who want to put their pin on the map can easily do so by following the instructions found here.

Don’t just take it from us!

Our friend and local startup expert Paul O’Brien said this about the Austin startup scene:

Austin thrives because of its the convergence of technology with design, art, music, architecture, gaming, and the experiences that we love. Austin lives to work and our entrepreneurs are in coworking spaces, office parks, working from home, and in coffee shops throughout the city; connecting opportunities with talent, resources, and ideas.

Want to help?

Startup over Coffee is our attempt to capture the richness of that startup ecosystem and share it for anybody who is looking for a way to plug-in, network and contribute to the Austin startup community. That’s why we need your help!

We will be adding new startup ecosystems in cities across the U.S. so stay tuned for more. Next up? The Denver & Boulder startup scene! Want to see your city added sooner? Let us know at: info@PRoverCoffee.com and we’ll get to work on it.

 

SXSWi media observations: Austin on the edge

SXSWiA lot like the month of March, South By Southwest Interactive roared in like a ravenous lion but teetered away like an uncertain lamb.

SXSWi still maintains a special place in the startup pantheon, thanks in no small part to legendary startup launches like Twitter and, to a lesser degree, Foursquare.

For several years running brigades of reporters from well-known media outlets like CNN, Wall Street Journal and Inc. combed the Austin Convention Center for the next hot startup to capture the social zeitgeist through cutting-edge tech and pitch-perfect social optics. Jimmy Kimmel even managed to squeeze in a second SXSW appearance, with a mildly funny pro-bono commercial for Vulcan Video that co-starred Austin’s own Matthew McConaughey.

Meerkat on the loose
Fortunately this year SXSWi saw another Twitteresque moment. Meerkat, a mere one month old video streaming startup, catapulted into our consciousness in part because of a pre-SXSWi snub by none other than Twitter. Stories of techies and celebs like Julia Louis-Dreyfus using Meerkat to record their time in Austin began circulating on The Verge and other outlets. Thankfully, Austin’s homegrown tech event was ground zero for another successful startup moment. [Cue sighs of relief and high-fives from SXSWi organizers.]

What has yet to be determined, however, is whether Meerkat’s breakout success is enough to keep the excitement (and hype) of SXSWi high enough to keep drawing media from around the world to find the latest hot startups.

South By Snooze-west
Any attendees of this year’s SXSWi couldn’t help but notice how muted and laid-back it felt compared to past events. Gone were the corporate buses bedecked with all manner of eye-catching designs hosting private meetings into the wee hours. Gone were the big consumer brands like Doritos taking over swaths Austin with live concerts and over-the-top branding gimmicks. Gone were ambitious publicity stunts put on by aspiring startups.

Perhaps a tad more disturbing about this year, however, was the conspicuous absence of big-named media outlets. CNN didn’t have a live news crew broadcasting from uShip’s 2nd Street office. NBC had a party on Saturday but nary a camera with the NBC logo could be seen filming SXSWi. I spotted a Wall Street Journal reporter doing drive-by booth interviews on the tradeshow floor, a Verge reporter giving an interview at Houndstooth, a VentureBeat reporter pulling a part-time gig at a booth, but not the reporter feeding frenzy of years past. Not even local TV news crews made more than cursory stops at the Interactive festival.

Perhaps too the lack of circus-like theatrics and pop-up corporate events took a little spring from the giant event’s steps. Or maybe eight years removed from Twitter’s big reveal combined with a slew of “uber” successful Silicon Valley startups and their brash, young millionaires (behaving like brash, young millionaires) has tarnished the event’s former luster in the media’s eyes. How many more stories of well-to-do, Stanford educated boy-preneurs raising $100 million in venture capital can we get excited about?

One huge elephant in the room is the financial trials and tribulations suffered by most traditional media – often at the hands, ironically enough, of the startups SXSWi promotes. If traditional media – and by that I mean newspapers and magazines, TV and radio, and even online news outlets – continue hemorrhaging advertising revenue at the current rate then there may come a time when few reporters will be around to cover the event. Yet without reporters to record SXSWi’s latest breakout technologies then how far and fast will a startup rise? After all, one of the primary ingredients of a startup’s rocket fuel is publicity in media outlets of all kinds: Inc., New York Times, Austin Business Journal, CNN, Wall Street Journal, etc.

Then there was the terrible tragedy during SXSW Music last year. A drunken motorist mowed down over a dozen festival goers, killing four in the process. In response to the tragedy, the City of Austin drastically reduced the number of special events permits for SXSW 2015, which effectively put a brake on the event’s past growth and stole the bacchanalian vibe that appealed to geeks and hipsters alike.

Austinites have a Love-Hate relationship with events like SXSW. They put us on the map, made us cool in the eyes of both media and tech startups. Seemingly overnight we became the darling of a nation struggling with Recession and tired of two drawn-out wars. Austin was a unique place in a unique time, where liberalism could co-exist with entrepreneurial dreams, where the Austin motto of keeping it weird could at the same time turn a profit.  SXSW, ACL, Fusebox, Moontower – all represented the live performance experience Austin does so well, perhaps better than any other part of the country.

Austin opened its arms in a wide embrace of those seeking its cool, enthusiastic, keep-it-real lifestyle. It has experienced palpable growth pains and challenges to the notion that raucous growth is sustainable or even worthwhile. A rapidly growing population, a traffic problem that promises to rival L.A.’s, and a prolonged drought that is drying up the surrounding lakes and aquifers – all are issues weighing heavily on the minds of Austinites who have watched with wonder (and worry) as their city has transformed seemingly overnight into a major metro.

SXSW perhaps best exemplifies the struggle to balance growth without burning through the goodwill and resources of its founding city. The issues of unchecked growth came to a head last year, with the aforementioned tragedy during SXSW Music, and it forced the Austin city council to make bold moves to ensure the safety of citizens and visitors alike at SXSW, which included closing off more streets, adding more police and solid barriers and clamping down on the often unpredictable pop-up events that made crowd control such a dicey proposition in past years.

The actions Austin took were necessary, and perhaps should have been made a couple years ago. The toll a major festival like SXSW takes is both visible and invisible. Traffic snarls from closing downtown exits off I35 (already one of the most congested roadways in Texas), restaurants and coffee shops taken over by corporations for their VIP events, crowded streets, inflated parking prices (when you can find them) – all weigh on the collective minds of Austinites who do their best to gird themselves every year for a nearly constant stream of festivals. Some call it Festival Fatigue, others call it a pain in the ass. Bottom-line, SXSW brings both good and bad every year when it plays host to over 50,000 tech, music and film fans.

Brands in flux
There is no going back to the “innocent” days of SXSWi where Twitter made its electric debut, corporate brands blitzed us with music, food, booze and celebrity, and media flocked to the spectacle to marvel at fresh-faced tech geniuses and the darling, “undiscovered” city that Austin used to be.

A-list BBQ joint Franklin Barbecue now has a three hour long wait (best bring a chair, bro). Academy Award winner Matthew McConaughey sold out to Lincoln. Tour De France defrocked Lance Armstrong for lying and cheating his way to six yellow jerseys.

Add to that property values which have steadily veered northward year over year at dizzying rates and gentrification that is rife in east Austin, forcing poor and low-income residents out of neighborhoods they grew up in, and traffic that threatens to turn a commute from Round Rock to downtown into a two-hour, one-way odyssey from Hell, and you see a city grappling with its own success.

Don’t forget the media helped build up Austin into the near mythical status it still holds today. Austin made it to the top of about every known list: top restaurants, top chefs, top small business ecosystems, top schools, top food trucks, top bars, and on and on.

Indeed, the media did such a good job of selling the gospel Austin’s cool, hipster, laid-back lifestyle and business culture that it seduced a generation of Americans. From Heavily tattooed millennial dudes sporting manicured beards and clothing straight from JackThreads to well-heeled retirees cashing out of homes in California for a condo off Congress, over 150 converts make their way to Austin every day!

SXSW and Austin are on the verge of…
Could drought derail the much-touted Texas Miracle and wreck Austin’s cachet? Will the media report the cracks in the Austin foundation because as much as it loves to heap praise on undiscovered novelties it also likes to expose excess, abuse and greed? Will the media ever return to SXSW in the same numbers reporting on how wonderful the world of tech and Austin’s startup culture are for Americans seeking a (better) life?

It’s hard not to answer in the negative. Especially if you never knew the true magic of Austin before the rampant growth, back when Hamilton Pool was still in the country, and you could find parking in the Barton Springs parking lot during the summer, and you could cross South Congress at Annie Street and pause mid-way to admire the view of the Capitol without fear of getting clipped by an harried driver.

Times have changed for both event and city and there is no going back, only forward. The question is how will we ensure that SXSW continues its storied run, Austin continues to innovate in its quirky, weird way and media keep coming to discover Austin’s many endearing eccentricities.

The future is in our hands.

About Dave Manzer: Dave Manzer founded an Austin tech startup PR firm for startups and emerging-growth businesses in 2009. Dave Manzer specializes in highly integrated PR & marketing strategies that help companies in technology, healthcare, consumer and professional services reach their goals in brand awareness and revenue growth. To contact Dave about the PR over Coffee blog, feel free to tweet him at @davemanzer or email him at dave(@)davemanzer.com.

Best Indie Austin Coffee Shops Close to SXSW

SXSW Interactive (SXSWi) is a conference like no other. Some 20,000 plus attendees descend upon downtown Austin for five days of schmoozing, boozing, pitching and investing.

With that many techies swarming the Austin Convention Center, finding a quiet spot to check email and get some quality work done can easily resemble the fruitless wanderings of the Greek hero Odysseus in his 10-year search for home.

If you want to experience the local coffee shop scene – arguably one of the hottest in America – without sacrificing bandwidth, power outlets or work space then I suggest you check out the list below.

The beauty of Austin’s indie coffee shop movement is that at almost any time of the day you can find a great cup of coffee, perfect espresso pulls and even a well-curated selection of craft beers.

Rest assured, the coffee shops on this list were all checked against a battery of remote worker requirements: power outlets, wifi, workspace, parking. Even better, all are within a short pedicab ride of the convention center or five-minute taxi ride drive from the Convention Center and many downtown hotels.

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Houndstooth Coffee (link) – Frost Tower Building
401 Congress Avenue, Suite 100
Walking distance to Convention Center. Great coffee selection, friendly baristas who won’t browbeat you if you don’t know the difference between single origin or blended espresso, good wi-fi and a decent spot to network with other techpreneurs. It may see more foot traffic than most during SXSW, given its proximity to SXSW.

Caffe Medici (link) – Austonian Building
200 Congress Avenue, #2B
Walking distance to Convention Center. Has ideal working space in a loft area. Very talented baristas, very hip mod design, very good people watching on the street. Wi-fi is competent, some challenging power outlet access but otherwise 2 coffee cups way up for this classic on Congress. If you don’t mind a short Uber drive, then consider traveling west down 6th Street to Caffe Medici’s 2nd location on West Lynn, which is far from the madding crowd.

Austin Java (link) – Austin City Hall Building
West 2nd Street
A bit more of a café then a true coffee shop but it bears mentioning due to its proximity to the Convention Center.

Jo’s Coffee (link)
242 West 2nd Street & 1300 South Congress
An Austin classic, the 2nd Street location is walkable but take a pedi-cab to the SoCo location, unless you have your walking shoes. The 2nd Street location is a café so you may compete with diners for table. A street-side seating section is good for working and people watching. Go to the South Congress location for the Austin vibe and people watching more than for working – honestly, I’m not even sure that location has wifi.

Dominican Joe Coffee Shop (link)
515 South Congress Avenue
Dominican Joe is a popular coffee shop for remote workers with plenty of tables, outlets and parking. All coffee comes directly from the Dominican Republic where it is cultivated with a conscientious eye toward environmental and economic sustainability.

Flat Track Coffee Co. & Roaster (link)
913 East Cesar Chavez
Looking for a hidden gem with great beans? Flat Track will not disappoint. It has a hole-in-the-wall appearance – literally, a small door on the side of a building that you would probably miss if you’re not looking for it. There’s limited space but you can still get a little work done while sipping on a single-origin macchiato roasted by its sister roaster in town.

Cenote (link)
1010 East Cesar Chavez
Cenote is a stalwart on the East Austin coffee scene. You can grab lunch or dinner while you’re working but the lunch crowd can get boisterous waiting in line to order breakfast tacos, Bahn Mis and Kale salad. If you do go you will be rewarded with good wifi and an outdoor seating area with lots of people watching opportunities.

Figure 8 Coffee Purveyors (link)
Near 11th & Chicon
This East Austin coffee shop is so new I couldn’t even find a website for it. But don’t let its newness scare you off as it can go toe-to-toe with any coffee shop in town. It’s a bit of a drive into East Austin but well worth the effort given its truly amazing coffee selection, skilled baristas and impressive workspace layout.

Wright Bros. Brew and Brew (link)
500 San Marcos
Such a long name for such a virtuous drinking destination. Fortunately, Brew & Brew, as the local crowd calls it, is a short pedicab ride away from the Convention Center. It’s also one of the only places in town where your barista can talk as knowledgably about coffee roasting as craft beer brewing. Workspace is found in the main area around the coffee / beer bar and also in a spill-out room to the left of the bar area.

Mozart’s Coffee Roasters (link)
3825 Lake Austin Blvd.
A long-time favorite in Austin, Mozart’s is perched beside Lake Austin and features a wide selection of coffee, tea and tasty pastries to go with its view of the lake and boats. Wifi is reliable and there is plenty of outdoor seating in case it’s crowded inside, which it often is. You can always stop by Abel’s on the Lake for a drink at the lakeside bar if you get burned out on coffee.

Halcyon (link)
218 West 4th Street
A vigorous walk will land you at Halcyon, in the middle of the 2nd Street District; it’s a full bar, coffee shop, smoke shop and café all in one. Situated in a historic building, Halcyon has that keeping Austin weird vibe down. Patio seating allows you to enjoy the weather while catching up on the tech business news.

Easy Tiger (link)
709 East 6th Street
Just a hop, skip and a jump away from the Convention Center, Easy Tiger features coffee from a local Austin roaster and probably has the best baked goods – think golden flakey croissants – of any coffee shop in town. I should know, I recently made it my mission to find the best croissant in Austin and Easy Tiger was the Easy Winner.

The Coffee House (link)
617 Congress Avenue
Also known as the Hideout, it’s downtown Austin’s oldest indie coffee house. Seating is fairly available as are electrical outlets. A full bar beckons in the event you find yourself there with a group of friends around sunset. If you’re staying at The Driskill, you’re literally around the corner and can pop in for a quick morning Latte or a Dark Backward (coffee with 2-4 shots of espresso).

Juan Pelota Cafe (link)
400 Nueces Street
Located in Melow Johnny’s Bike Shop, you can work, get your bike serviced and even buy some impressive biking gear – all from one convenient location! While it is a bit of a hike from the Convention Center, it’s located on a quiet corner in downtown Austin and is a great place to chill, pretend you’re a biker and watch the occasional gaggle of tourists on a bike tour.

Royal Blue Grocery (link)
247 West 3rd Street
360 Nueces Street
609 Congress Avenue
301 Brazos
51 Rainey
While not technically a coffee shop, Royal Blue Grocery has a respectable selection of coffee drinks and a space to work, albeit a small one. You may have to compete for table space with the breakfast or lunch crowd; but if you need a quick shot of espresso and wifi to answer a few emails then RBG is the ‘dope.’

Walton’s Fancy & Staple (link)
609 West 6th Street
Equally known for its celebrity actress owner (Sandra Bullock), Walton’s is mostly a café but offers coffee, tea and a mouthwatering selection of pastries. There are plenty of tables, good wifi and parking. You’ll need to hire a pedicab or take a cab but the pastries alone make it worth the trip.

Enjoy this list of superlative coffee purveyors and be sure to tip your barista!

About Dave Manzer: Dave Manzer founded an Austin tech startup PR firm for startups and emerging-growth businesses in 2009. Dave Manzer specializes in highly integrated PR & marketing strategies that help companies in technology, healthcare, consumer and professional services reach their goals in brand awareness and revenue growth. To contact Dave about the PR over Coffee blog, feel free to tweet him at @davemanzer or email him at dave(@)davemanzer.com.

Your business is moving to Austin! What’s your PR Strategy?

austin-skylineCongratulations, you just decided to move your business – a tech startup, an exciting food product flying off the store shelves or a high-end consulting business – and you are faced with the daunting proposition of building a following in the very, very competitive media market that is Austin.

So the good news is that ATX is still friendly to small or mid-sized businesses, unlike the massive metorplexes to our north (DFW) and southeast (HTX). You don’t have to be a massive corporation moving its headquarters to town in order to get the media’s attention.

The bad news, however, is that there are a lot of companies moving to Austin, and hundreds of more in the process of starting. So while you don’t have to compete with the Goliaths of the corporate world you do have to find a way to stand out from a swarm of other scrappy, creative businesses.

If your plan is to move to Austin this year or next year, you’re gonna want to have a PR strategy in place before you make the move. Otherwise you will miss out on one of the single best opportunities to get some positive press right out of the chute.

Here are some PR strategy tips to keep in mind as you plan your move to America’s hippist, happening city for entrepreneurs:

Austin PR Strategy Tip: Move Date. Be sure to set a move date and stick with it. That way your PR firm can begin contacting local news outlets like the Austin Business Journal, Culturemap Austin, and Community Impact News to let them know about your arrival several weeks in advance.

Austin PR Strategy Tip: Hiring. The news media love stories about businesses moving to Austin with plans to expand by hiring more employees. Be sure to include your hiring plans by giving a range of expected hires, which include a conservative number but should also include a rosy, optimistic number as well. In other words, if you hit all your aggressive forecast for the next 12 months you will need to hire 25 software engineers, customer support technicians, and sales engineers. But if you fall short that number might only be 15. So tell the media your plans are to hire up to 25 new employees over the next 12 months.

Austin PR Strategy Tip: Real Estate. When you move, you have to find an office, right? Well, don’t sign anything until you have consulted with your PR firm about how to announce the lease transaction as many media report on real estate deals when they happen. It’s as good a trigger as any to start talking about your company, the move and your plans to take over the market!

Austin PR Strategy Tip: Assets. Sometimes moves involve an investment in assets to get the operation running. If you are a manufacturing operation and need to invest in equipment, trucks, software and other costly items then that becomes a topic of interest in the local media as it invariably involves you stimulating the local economy with your new purchases.

Austin PR Strategy Tip: Press Kit. Some companies do without a press (or media) kit but if you plan to engage the local and national news media then a press kit is a helpful thing to have. You should talk to your PR firm about creating a company backgrounder, product or services list, executive bios and a recent press release or two. Also, make sure your PR contact is listed on the press kit and make it available for an easy download from your website.

Austin PR Strategy Tip: Media List. Take some time ahead of the move to get the lay of the media landscape. This includes doing some research online to determine who is writing about companies like yours and how exactly they approach those kinds of stories. Compile a list of the media outlets and reporters to make sure you don’t miss anybody when it comes time to share the news of your imminent arrival in Austin.

Austin PR Strategy: Exclusivity. One approach to consider is whether you should promise a reporter an “exclusive,” which ensures that he or she is the first one to break the news of your arrival in Austin. Some media outlets – the Austin Business Journal comes to mind – really value being the first to break the news as it gives them an edge on the competition. If you promise a reporter an exclusive, then be sure to follow through by holding off on telling the rest of the media until the story has gone live. You can then reach out to the rest of the media to share the news.

Austin PR Strategy: Updates. Just because you get an initial pop in the news media, doesn’t mean you should not revisit the topic with media outlets. Say you got a story in the Austin American-Statesman about your plan to bring a chain of restaurants across Central Texas, it’s a good idea pass out media advisories letting the media know when you break ground on each new restaurant, hold your first grand opening, hire more staff, etc.

Bottom-line: There’s more to coming to Austin than just hiring some moving vans. Be sure to capitalize on the event to make the biggest splash possible. Follow some of the tips above and you will almost certainly make your name more recognizable across the Central Texas area.

Got any questions or insights? Share them with us below!

About Dave Manzer: Dave Manzer founded an Austin PR agency for startups and emerging-growth businesses in 2009 as one of the only PR agencies in the country to provide performance-based PR pricing. In 2010, Dave launched PR over Coffee to provide small business PR advice so that entrepreneurs and startups could practice “DIY” PR and promote themselves directly to media outlets. For more information about Dave or PR over Coffee, email info(@)PRoverCoffee.com.

Small Business PR Tips for Spring

With Easter and Earth Day in the rearview mirror, you still have some opportunities to take advantage of a few PR opportunities related to spring.

Thanks to an explosion of blogs and the hyper-local focus of most local media outlets like newspapers and TV news stations, small business PR has never been easier to pursue, even for the smallest of entrepreneurs.

That said, reporters and editors are bombarded with news pitches from local (and out-of-town) businesses, making it even harder to differentiate your business from the crowd.

Now more than ever is it imperative that you be authentic and creative in terms of how you go after news coverage. Your willingness to take a risk in how you position yourself will yield beneficial publicity in direct proportion to the risk taken.

What do I mean by that? If you own a coffee shop and you decide to introduce bubble tea to your menu, telling the local media about it won’t generate much excitement. But if you announce your new bubble tea line and invite neighborhood kids to come blow bubbles of all shapes and sizes and tell the media about it, well then you just added a little “je ne sais quoi” to the announcement.

Here are several spring PR tips for consideration as you seek to win favorable publicity in your community:

  • Summer Camp: if you are planning on holding summer camps at your kid-friendly business, then consider having an open-house or an education seminar about how to prepare kids for their first camp away from home.
  • Mother’s Day: can’t forget about this perennial publicity winner. If you own a restaurant, consider doing more than adding free mimosas to your mommy-friendly this year. Why not offer a mother’s day with pets so that mom’s with (and without) kids can bring their pets to celebrate the special day; throw in a parade down the street with and you’ve got a news event worth covering.
  • Gardening: It’s prime-time for gardening, so if you own a landscaping business and want to stand out from the others, consider asking a local radio or TV station to let you come on every month to talk about lawn care tips for homeowners to enhance the beauty and enjoyment of their outdoor space.
  • Cleaning Service: we’ve all heard of “spring cleaning,” so why not write an op-ed / column on the origins of spring cleaning and why it’s good to observe the age-old habit? Maybe you can talk about how a spring cleaning could net extra cash on Craig’s List, or give tips on how to plan for a low-stress garage sale.
  • Hair Salon: hair styles are constantly changing with the seasons and trends from across the fashion industry, so why not reach out and ask a local TV station if you can share some of the latest trends sweeping the country? With a few models in tow you could be on TV showing off the new styles and your hair design chops!
  • Spring Food & Beverage Lists: if you make anything from beer to brats, submit your spring-inspired offerings to localized online pubs like Thrillist.com or Examiner.com or a local digital culture pub like Culturemap here in Austin, Texas in hopes of getting on a list of must-trys in your community. People love to know what the latest spring craft beers are, or which wines work best with spring feasts, or which bar makes the best spring cocktails like the Bees Knees made of Tito’s Vodka!
  • Fitness: fitness is an evergreen topic in the news industry, meaning it’s always going to be of interest to local news reporters as long as it’s creatively presented. Spring is when fitness begins to “hit it’s stride” with road races and the race to create the perfect swimsuit body. Maybe you can do the opposite of worshipping the perfect swimsuit body by inviting the community to burn Sports Illustrated Swimsuit editions in a bonfire to say that everyBODY is beautiful and fitness merely plays a role in staying healthy — as opposed to looking picture perfect.

Got some ideas to “spring” your small business or startup into the media? Please feel free to share them below.

In the meantime, enjoy your spring and may the media be with you!

About Dave Manzer: Dave Manzer founded his own small business, performance-based PR agency in Austin in 2009. Dave Manzer PR and Marketing helps startups and emerging growth companies become recognizable brands through innovative, value-driven PR campaigns. He also launched PR over Coffee to provide small business PR advice so that entrepreneurs and startups could practice “DIY” PR and promote themselves to a much wider audience. For more information about Dave or PR over Coffee, email info(@)PRoverCoffee.com.

10 Reasons NOT to come Meet Statesman Reporter Brian Gaar

Here is a list of really good reasons why small businesses should not come meet Brian Gaar, roving small business reporter for the Austin American Statesman:

  1. You might hear good advice on how small businesses can approach busy reporters!
  2. You could meet Brian and he might be interested in learning about your business!
  3. If you got an article in the Statesman, then you would have to answer annoying phone calls from new potential customers!
  4. Website clicks would almost certainly grow from news coverage!
  5. You might meet new people, leading to new friends and (who knows?) customer referrals!
  6. Word-of-mouth buzz about how great your product or service is would start to spread without your approval!
  7. You might enjoy the coffee we serve from our beverage sponsor Coffee Bean and Tea Leaf more than your home brew!
  8. You could discover a customer or vendor to help you grow your business!
  9. You might like PR over Coffee’s Dave Manzer and his style of showing you ways to target the media!
  10. Your negative perception about PR could forever change to a positive one!

So there you have it. If you come to see Brian Gaar in Austin, Texas on Tuesday, May 28th to learn how to pitch your stories to Statesman reporters like him, then do so at your own risk.

Here’s the really bad news: registration is still open. If you want to cast your fate to the fickle PR winds, then click HERE now!

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