Tag Archives: business

Four signs your marketing needs revamping

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It is entirely possible that the marketing strategy which previously brought you tons of customers is no longer as effective as it used to be. Whether the customer base has shifted, or the way your prospects do their product research has changed, or new competitors have joined the market — what worked last year might not be working so well anymore.

Whatever the case, it’s important to look at your marketing strategy with a fresh new perspective in order to stay relevant in your market. Here are some signs your marketing needs an overhaul:

You’re getting contacted less

If there has been a noticeable decline in the number of customers seeking you out, you should probably take a step back and re-evaluate. Unless there has been a clear change in general economic trends (i.e., a recession), then the reason for the drop off is either because your marketing is not reaching the target audience or your competitors are addressing that audience more effectively than you.

Website visits are down

You should be using an app like Google Analytics (it’s free!) to monitor the traffic on your website at least weekly. If you see a decline in visitors perhaps it’s because the information on your website is getting stale. Or maybe it’s not optimized for mobile. Things to look at include the state of your SEO, traffic coming from social media and the frequency of your blog posts. Any or all of these factors can lead to a decrease in traffic. Your website is the face of your business and needs to be up to speed on the latest upgrades and updates to open your brand up to as many opportunities as possible.

Social network follows have not budged

You should be consistently gaining followers on your social media platforms of choice. Fortunately, most social networks are good about keeping you informed on new follows. Try to keep an ongoing record of the new follows so you can spot any trends — for instance, which posts generated more follows versus ones that were duds. Also consider joining a new network that your customers are active on, or freshening up your social media campaigns and profiles by trying out new tactics, messages and visuals.

Your competitors are doing just fine

Keeping track of your own performance metric is clearly vital to your success. Perhaps just as important is keeping track of your competitors’ performance. If your sales are down and your new inbound leads are lacking, it’s worth taking a closer look at the competition to see if they are having the same problems. If they aren’t, take note of what they’re doing differently so that you can quickly figure out a better way to do things.

About Sam Lauron: Sam Lauron is a Communications Associate at Manzer Communications. She supports clients with digital marketing, social media, blogging and tech PR activities. Manzer Communications provides digital PR and marketing services in Austin, Denver and Houston and for any national brands seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.

How to Integrate PR with Social Media

Nowadays, being savvy with social media is crucial for most businesses. From announcing your latest promotions to finding timely opportunities to engage with customers and prospects, social media has passed from a “flash-in-the-pan” status to a substantial line-item in the marketing budget.

The real question is can you pursue a PR campaign and, at the same time, incorporate social media activities to further maximize the buzz around your business?

The simple answer is YES! But it’s not always apparent which social media tools are appropriate to the task. Here are some tips to keep in mind as you seek to expand your influence in the public:

First and foremost, make your news sticky by posting it to Facebook and inciting some discussion. Ask your followers, “What do you think of this? How will this news apply to your life?”

When you post your press releases, make them sharable with links back to your website to drive traffic, leads and higher search engine rankings. On Facebook, prompt your following to share them by Liking the post and adding a comment. On Twitter, don’t be afraid to use the appropriate hashtag (#) and at mention (@) others – this will further help your information spread across the Twitterverse.

For LinkedIn users, post your press releases on your company or personal profile. If you participate in a couple of industry Groups such as AMA Austin or Austin Tech Happy Hour, then a press release or other news shared – with a corresponding link back to your website – may pique the interest of a prospect, industry influencer or even a news reporter.

That fact is, social media and PR mix incredibly well, and you just have to know how. Don’t be afraid to put yourself out there. Market yourself – that’s why you’re in the business, isn’t it? Your followers want to hear from you, and they want YOU to hear their ideas. Be a democracy – take advice and information from everyone; you never know who has a good idea and an interesting suggestion.

What have you done to mix in social media with your PR campaigns? Has it been successful in promoting your brand and getting media mentions? We’d love to hear from you…

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