Tag Archives: business

Five books to read by the pool this summer

5367fba77a03c265There’s no better time to cross some books off of your reading list than during the summer. It’s a great chance to brush up on some business knowledge or find some inspiration for how to better yourself and your business strategy. Check out these five books when you are leisurely reading by the pool or on the beach this summer!

Thinking, Fast and Slow

“Thinking, Fast and Slow” by Nobel Prize winner Daniel Kahneman, is a look at two systems that outline the way that people think. One system is a slow, logical strategy, while the other is fast and emotional, hence the name of the book. It offers great insight into how and why we make decisions in both our business and personal lives. Understanding the thought process behind making decisions can help prepare you to make better decisions for your business in the future. If you are struggling with understanding your decision-making process and want to learn to make smarter decisions, check out this book.

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The ONE Thing

The ONE Thing, by Gary Keller and Jay Papasan, provides advice on being able to drown out the noise and distractions of life and instead placing your focus on something more specific. It teaches you a process to understand your priorities and go after the most important task in a situation. It has appeared on many best sellers lists and is a great tool for anyone struggling with ranking their priorities. Sometimes it may seem like you have too many things going on at once which can cause you to feel overwhelmed. This book can help you understand what you should focus on in order to receive the greatest return. Figuring out how to order your priorities is extremely valuable for any small business owner.

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You are a Badass at Making Money: Master the Mindset of Wealth

Everyone wants to make money, right? I mean that’s probably one of the main reasons why you started your business in the first place! Maybe you have struggled in the past with figuring out how to take the correct steps to earn money or maybe you have a little voice inside your head that has been holding you back. This book by Jen Sincero provides an entertaining account of how to reach financial success. It is a relatable, down-to-earth look at overcoming your fears when it comes to money. If you are looking for some entertaining advice, check out this book and follow her tips to watch your bank account grow!

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Option B: Facing Adversity, Building Resilience, and Finding Joy

Option B by Sheryl Sandberg and Adam Grant is a moving account of how to cope with the unpredictability of adversity. It provides inspiration on how to recover from unfortunate situations and how to become more resilient. In life, there are often periods of time in which it feels like nothing is going your way. As a business owner, you have probably experienced your fair share of struggle. If you are in the first stages of starting your business, the advice from Option B will seem especially valuable for keeping you motivated during hard times. This book can help you gain a better understanding of how to deal with hard times and how to stay positive.

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Barking Up The Wrong Tree

If you’ve ever been curious about the science behind success, check out this book by Eric Barker. Understanding why some people are more prone to success can often be frustrating and confusing. Barker dives into interesting examples of how different levels of success are achieved by different people. If you are looking to understand why you haven’t been successful in the past and want some advice on how to be more successful in the future, check out this book.

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About Lauren Usrey: Lauren is a student at the University of Texas at Austin and a marketing communications intern at Manzer Communications. She supports clients with social media, blogging and tech PR activities. Manzer Communications has offices in Austin, Denver and Houston and provides digital marketing and PR services for tech companies seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.

Four signs your marketing needs revamping


It is entirely possible that the marketing strategy which previously brought you tons of customers is no longer as effective as it used to be. Whether the customer base has shifted, or the way your prospects do their product research has changed, or new competitors have joined the market — what worked last year might not be working so well anymore.

Whatever the case, it’s important to look at your marketing strategy with a fresh new perspective in order to stay relevant in your market. Here are some signs your marketing needs an overhaul:

You’re getting contacted less

If there has been a noticeable decline in the number of customers seeking you out, you should probably take a step back and re-evaluate. Unless there has been a clear change in general economic trends (i.e., a recession), then the reason for the drop off is either because your marketing is not reaching the target audience or your competitors are addressing that audience more effectively than you.

Website visits are down

You should be using an app like Google Analytics (it’s free!) to monitor the traffic on your website at least weekly. If you see a decline in visitors perhaps it’s because the information on your website is getting stale. Or maybe it’s not optimized for mobile. Things to look at include the state of your SEO, traffic coming from social media and the frequency of your blog posts. Any or all of these factors can lead to a decrease in traffic. Your website is the face of your business and needs to be up to speed on the latest upgrades and updates to open your brand up to as many opportunities as possible.

Social network follows have not budged

You should be consistently gaining followers on your social media platforms of choice. Fortunately, most social networks are good about keeping you informed on new follows. Try to keep an ongoing record of the new follows so you can spot any trends — for instance, which posts generated more follows versus ones that were duds. Also consider joining a new network that your customers are active on, or freshening up your social media campaigns and profiles by trying out new tactics, messages and visuals.

Your competitors are doing just fine

Keeping track of your own performance metric is clearly vital to your success. Perhaps just as important is keeping track of your competitors’ performance. If your sales are down and your new inbound leads are lacking, it’s worth taking a closer look at the competition to see if they are having the same problems. If they aren’t, take note of what they’re doing differently so that you can quickly figure out a better way to do things.

About Sam Lauron: Sam Lauron is a Communications Associate at Manzer Communications. She supports clients with digital marketing, social media, blogging and tech PR activities. Manzer Communications provides digital PR and marketing services in Austin, Denver and Houston and for any national brands seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.

How to Integrate PR with Social Media

Nowadays, being savvy with social media is crucial for most businesses. From announcing your latest promotions to finding timely opportunities to engage with customers and prospects, social media has passed from a “flash-in-the-pan” status to a substantial line-item in the marketing budget.

The real question is can you pursue a PR campaign and, at the same time, incorporate social media activities to further maximize the buzz around your business?

The simple answer is YES! But it’s not always apparent which social media tools are appropriate to the task. Here are some tips to keep in mind as you seek to expand your influence in the public:

First and foremost, make your news sticky by posting it to Facebook and inciting some discussion. Ask your followers, “What do you think of this? How will this news apply to your life?”

When you post your press releases, make them sharable with links back to your website to drive traffic, leads and higher search engine rankings. On Facebook, prompt your following to share them by Liking the post and adding a comment. On Twitter, don’t be afraid to use the appropriate hashtag (#) and at mention (@) others – this will further help your information spread across the Twitterverse.

For LinkedIn users, post your press releases on your company or personal profile. If you participate in a couple of industry Groups such as AMA Austin or Austin Tech Happy Hour, then a press release or other news shared – with a corresponding link back to your website – may pique the interest of a prospect, industry influencer or even a news reporter.

That fact is, social media and PR mix incredibly well, and you just have to know how. Don’t be afraid to put yourself out there. Market yourself – that’s why you’re in the business, isn’t it? Your followers want to hear from you, and they want YOU to hear their ideas. Be a democracy – take advice and information from everyone; you never know who has a good idea and an interesting suggestion.

What have you done to mix in social media with your PR campaigns? Has it been successful in promoting your brand and getting media mentions? We’d love to hear from you…

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