Tag Archives: Summer PR Tips

4 Hot PR Tips for Summer

laptopbypoolSummer is on the horizon, and the weather shouldn’t be the only thing that’s heating up.

While the summer may feel like a chance to take a vacation from work, the season is actually a great time to rethink your PR strategy and try out some new tactics. Check out these tips to help you stay on top of your PR game during the dog days of summer.

Embrace the Season

Summer is often people’s favorite time of the year. Kids get a break from school, you can hit the beach, or host a barbecue. The possibilities are endless! Embrace this era of opportunity by  finding out what summer events are happening in your area. With all the festivals, concerts, and shows occurring during the summer, you never know what attraction could connect you to potential customers. Use these events as an opportunity to meet new people or find a way to connect your business. Whether you’re partnering with the event and getting your name on the marketing materials, or you’re just attending as a guest, use these summer events to your PR advantage.

Have fun

Summer should be fun, so don’t forget to have fun with PR! No matter what your business is, find something summer related that makes you happy and incorporate it into your strategy. If you own a restaurant, create a summer themed menu to draw people in. Your creativity will be appreciated by your customers and people will tell their friends about their great experience. Attend events where you can promote your product service so you can gain more exposure and enjoy yourself at the same time.  Don’t let the summer be a bummer!

Make a Plan

Summer can be an extremely busy time for everyone. People can easily get distracted or run out of time to accomplish the things that they want. To fight this issue, create a detailed calendar for the summer. Mark any important dates like holidays or events happening in town to use as a reminder. This will prepare you for any surprises or obstacles. Remember– you can never over plan or be too prepared! Also, considering the timing of your posts is crucial. Make sure they are relevant to what is currently happening. This will make them more popular and relatable.

Be Social

A crucial part of maintaining your brand during the summer is by staying active on social media. Summer is a social season, so don’t neglect your social media presence during this time. Interact with your online audience and make them feel valued. You can also incorporate summer themed words into your messaging by using summer related puns, create graphics, or run fun contests. Don’t forget about using hashtags either! Ask for engagement from your followers. If you own a store or restaurant, run campaigns where people are invited to post pictures of their visit to your business. You can also create a friendly, conversational tone by posting a tweet like “My favorite summer treat is _____. What is yours?”. Invite your customers to join the conversation!

 

About Lauren Usrey: Lauren is a student at the University of Texas at Austin and a marketing communications intern at Manzer Communications. She supports clients with social media, blogging and tech PR activities. Manzer Communications has offices in Austin, Denver and Houston and provides digital marketing and PR services for tech companies seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.

Summer content marketing tips

If you’re like most people, the first things that come to mind when thinking about summer are vacation, beach and relaxation. It’s safe to say that content marketing doesn’t make the cut.

While summer may feel like the time to take a break, content marketing is just as important during the summer as it is during the rest of the year. Creating and generating content that leads back to your business will help raise brand awareness, increase your search engine rankings and ultimately get your brand in front of possible leads.

If you need some motivation, here are some content marketing tips for your summertime strategy.

Stay consistent

The best way to stay fresh on people’s minds is to continue posting content on a regular basis. It takes time for your target audience to recognize your brand, and consistency is key to increasing that recognition. Even if you’re planning on taking a summer vacation, you can easily create content and schedule it ahead of time with one of the many social media scheduling platforms out there.

Summer themed

You can use the season to your advantage by tying it into your content marketing strategy. Consider writing a blog post on the ‘Best business reads for the beach’ or adding some fun summer ideas that incorporate your product or service into your email newsletter. Staying on theme will make your brand relatable and pique more interest from your audience.

Partner up

Summer is a slow time for everyone. Consider partnering up with another brand with similar goals to create content that both audiences would benefit from. You could do an Instagram giveaway with each other’s products, or could even have them write a guest blog post for the company blog. It’s a win-win for both parties involved!

Guest appearances

Referrals from others are an easy way to get new business. Try to see if you can guest blog for a popular website, or even be a guest on a podcast. It helps your business’ credibility to have others promote you every once in awhile.

Recycle

If the summer ends up making you too busy to crank out new content every week, at least recycle old content to make sure your content marketing efforts don’t go stale. Repost old videos or reference past blog posts, but try to add in a summer twist so that it makes sense to the current reader.

About Sam Lauron:  Sam Lauron is a Communications Associate at Manzer Communications. She supports clients with digital marketing, social media, blogging and tech PR activities and helps run the newly launched Startup Over Coffee, a crowdsourced map of local startup resources. Manzer Communications provides digital PR and marketing services in Austin, Denver and Houston and for any national brands seeking rapid, sustained growth. Some of the services provided include content marketing, social media strategy and ad buys, email marketing, and media relations.

Six fun summer PR tips for small businesses

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The media loves themed story ideas that can be tied to trending topics. The summer is one big basket of PR opportunities for the enterprising small business owner seeking more buzz for their products and services.

Here are just some free-form PR tips to help you grab the media spotlight during the summer in hopes of growing your customer base and revenue stream:

Summer ingredients: if you are a restaurant, bar, café or food biz then put a little summer sizzle into your products. Build out a summer-themed menu that you can promote to local cultural blogs to emphasize the fruits of the season. Watermelon mojitos, fried green tomato pizza, peach-vanilla ice cream with drizzled with peach vinegar – all can entice a magazine or TV news station to have you prepare a meal or share a recipe.

Collaboration: you can always do a combined event with another innovative small business in a way that complements both of your businesses. Are you a yoga studio? Reach out to a local kayak rental company on a lake to organize yoga sessions using stand-up paddleboards (SUPs) celebrating the peaceful, luxuriousness of summer.

Healthy benefits: summer brings a cornucopia of healthy benefits, from swimming and hiking to fresh veggies and lemonade stands. Local organic farms can promote healthy eating by letting kids learn how to be farmers. Fitness professionals can promote Men’s Health Month by sharing a list of easy exercises or diet tips to help men find ways to stay in shape and keep their cholesterol in check. National Rip Current Awareness Week is in early June, a perfect time for beach-related businesses to get on the morning TV news shows to remind vacationers to watch out for dangerous rip swimming conditions.

Contests: summer is also a perfect time for businesses to have contests – for young and old alike. A local craft brewery or brewery supply store could hold a summer beer competition pitting amateur brewers against one another with the winner getting to brew a limited batch at the brewery. What if a bike shop held a 4th of July bike decorating contest and parade benefiting a local veteran’s organization? Summer is prime time for birding, so a local bird watching store could encourage kids to learn about birds by holding a bird identification contest in a local nature preserve. What if local grocery store held a lemonade stand competition allowing underprivileged kids to learn how to make and sell lemonade to foster a sense of economic empowerment?

Safety: BBQ is popular during the summer so what if a BBQ supply store shared grilling safety tips to make sure families avoid common accidents involving kids and pets? How about an outdoors store talking to a TV morning anchor about the 10 most common outdoors accidents and how to keep them from happening? An organic sports drink maker might contribute an article on dehydration to make sure people know the symptoms of heat stroke and how to act quickly to avoid potentially fatal results.

National pastime: baseball is the sport of summer so anything promoting the love of the game might get interest from the media. Organize a ‘Baseball Ball’ (as in Cinderella and the glass slipper) to raise money for a good cause with guests dressed in baseball uniforms enjoying baseball food, beer and a silent auction filled with baseball memorabilia. During the MLB All Star Game, a local bakery can organize an all-star softball game involving other bakeries contributing baseball-themed baked goods and fielding softball teams.

Helpful Resources – try these websites for fun summer ideas to incorporate into your next PR campaign:
Monthly cause list
50 fun summer activities checklist
101 fun things to do with kids this summer
Wikipedia’s list of commemorative months
As you can see, the sky is the limit on what you can do to get some white-hot publicity this summer. The trick is getting creative, irreverent, and cheeky enough to push past the norm in hopes of making your event grab headlines.

About Dave Manzer: Dave Manzer founded an Austin tech startup PR firm for startups and emerging-growth businesses in 2009. Dave Manzer specializes in highly integrated PR & marketing strategies that help companies in technology, healthcare, consumer and professional services reach their goals in brand awareness and revenue growth. To contact Dave about the PR over Coffee blog, feel free to tweet him at @davemanzer or email him at dave(@)davemanzer.com.

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